Red Sari: An Analysis of S. Asian and Diaspora Book Covers

This project grew out of my own experiences having a book published by a major American publishing house.  My original cover was an 'artsy, literary' cover, but under market pressure, the cover was changed to an image of a brown-skinned woman with wet skin, wrapped in a red sari.  I had heard that this was common for the covers of S. Asian books, so I eventually decided to do some research and see if that was actually the case.

My initial results were originally presented at the 2008 SALA Conference in San Francisco, and I want to thank the conference attendees for their responses and for their encouragement that I publish this material online.  I hope you'll find it interesting and helpful.

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